BubbleFlush, an innovation from company TranZero of entrepreneurs Dennis Luiten (1973) and Hidde Reitsma (1974), has won the WIS Award 2024. The company from Zoetermeer (not far from the city of The Hague) won both the audience prize and the jury prize in an exciting final during the European Water Technology Week (EWTW) on September 25th in Leeuwarden. The WIS Award is the innovation prize that the Water Alliance awards annually to a company with a remarkable water innovation. The prize includes marketing support worth 10,000 euros. Winning the prize has proven to be an important step towards international expansion for the winners in recent years.
“With the BubbleFlush we want to transform the cleaning industry into an ecologically responsible way of cleaning toilets,” said Dennis Luiten, who quickly won over the audience during the final with his flamboyant presentation. “Every year, billions of liters of chlorine and other harmful cleaning products are produced and end up in nature via the toilet. With the BubbleFlush this is no longer necessary.”
“The BubbleFlush uses an age-old powerful natural phenomenon: cavitation. Imploding bubbles that effectively remove all dirt and limescale,” says the entrepreneur. The basic principle is therefore a form of ‘ultrasonic cleaning’, which is based on moving sound in a conductive medium such as water and cleaning fluid. “It is very important that it is much healthier for the environment and people,” Luiten emphasized.
Watch a short video of the finals of the WIS Award 2024!