WIS Award
The WIS Award consists out of 2 categories, the first category is the regular, full WIS award with a year long marketing exposure, with an Oscar like Grand Finale, in which the contestants are able to win €10.000 marketing support. The independent Jury has a big say in the outcome of the winner, be it 50 percent. The other 50 percent is cast by the audience.
Audience Award
In 2018 this new category was introduced, based on the public vote. In short, the audience has the final say in this one. The process is the same as the regular WIS, the big difference is that the crowd gets to the decide which is the best innovation. Which innovation has the most potential and is the most commercial viable according to them. During the EWTW there will be live vote casting. As runner-ups go, winning the audience award is definitely not the ‘first loser’ prize, since the audience award winner gets a full €2.500 to spend on marketing support.